A: When selecting a cowboy hat consider factors such as material, shape, and authenticity. Opt for hats made from high-quality felt or straw that reflect traditional craftsmanship, aligning with the nostalgic and neutral aesthetic of my portfolio. Pay attention to the hat’s crown style and brim width to suit both function and fashion—wider brims offer better sun protection, while distinct crown shapes contribute to a classic Western silhouette. Additionally, look for handcrafted details or subtle embellishments that echo your style, ensuring the cowboy hat enhances rather than overwhelms the understated elegance of your craft-inspired wardrobe.

How would you style a hat? A question we get every day. Considering this is one hell of a rabbit hole I think I will break it up in segments starting first with my personal style, the cowboy hat. “Well a cowboy hat isn’t for everyone”, bullshit, I would argue the cowboy hat is less about the hat and more about your fear of perception wearing it. Nobody ever says, “I look horrible, in this hat” It’s always, “well I’m not the type of person who can pull that off”. Who told you that? Where does that voice come from telling you that you can’t pull it off. My grandma used to say, you don’t wear clothes, you OWN them. I think this principle applies to hats as well. Now that we got thru the fact that you can most definitely pull off a cowboy hat, because everyone whose approval you’re looking for will also all be dead in less than one hundred years and we are floating in a rock thru space, so fuck it.

So let’s tackle the wide brim fedora! Starting first with color! The way I break this up in the shop and the way you should if you’re shopping with me without me is to first decide the color. I have found there are two camps. The fashionistas, they want a hat that’s going to be a pop of color, something loud and expressive. And then the everyday users, they want something that’s going to be neutral and match everything. If you want that pop of color, this is easy, what your favorite color or favorite colored pair of shoes or jacket? Boom you’re done. It’s that simple. Now you have your peacocking hat, and you’re ready to fuck shit up and be the center of the universe. If you are looking for something more neutral, first question. Do you wear warm colors or cool colors? If you wear warm colors, go bone white, or Sahara, if you wear cool colors go Bone or Silver belly. If you’re looking for a darker color. Do you wear a lot of black, huh here’s a idea, a black hat! Do you wears blacks and grey, go charcoal. And lastly do you wear creams, browns, tans, pretty much any color that you can find in a forest, go pecan or camel brown.